❶ PIN-UP Magazine ❷ Apple  ❸ DKNY ❹ Sense Studio ❺ Churros New York
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PIN UP MAGAZINE


PIN-UP is a biannual independent 
architecture and design magazine based in 
New York City, known for its unique blend 
of  highbrow and lowbrow content
exploring fashion, art, architecture, and design. 



ISSUE 24
SPRING SUMMER

 
Editor & Creative Director
Felix Burrichter

Design Director
Erin Knutson

Interior Design & Content Lead
Natalia Torija Nieto



 












Graphic
Design 


Art
Direction










Apple Watch


The Apple Watch 4 emphasized its enhanced 
health and fitness tracking capabilities, 
fall detection, and heart rate monitoring features. 

To showcase these enhancements, 
the art direction used slow-motion shots with 
a prominent focus on the watch, effectively 
highlighting its functionality and interface 
with each sports movement .













Today at Apple


Today at Apple is a creative initiative offered
online and in Apple's retail stores around the world 
with the goal of educating and inspiring customers 
to go further with their passions and 
the products they love.







DKNY


Donna Karan, a pioneer. A woman designing for women. Modern woman—forward-thinking, confident, 
and self-assured—succeeding in the world, while 
pulling off the balancing act of life.





            




DKNY MINUTE HYBRID SMARTWATCH

#DKNYMINUTE














(HYBRID WATCH GUIDELINE)















Sense Studio NYC



Sense Studio is a Brooklyn based, Brand Building 
Creative Agency focused on innovative beauty 
branding. I had the honor of being part of the 
creative team for two of the fastest growing, 
top 10 brands in haircare today.







The name 'amika' means friend. A friend to hair, hairstylists, her, him, them and you. 10 Collections for every hair concern. All hair is welcome. amika has established a uniquely strong relationship among professionals and consumers alike, and in 2020, amika was ranked as NPD’s Top 10 best selling prestige haircare brands.


all hair is welcome

         





























                 




A good hair day — everyday

A clean beauty line available at Target, Ulta, Costco and Sally Beauty, Eva NYC, offers a complete range of cruelty free and vegan haircare with 100% recyclable, closed-loop aluminum packaging. Eva NYC is dedicated to achieving B Corp certification by 2024 and in 2020 its sales jumped by a double digit percentage.














Churros New York
Fashion House Brand Identity

Churros New York is a New York City based
fashion house. New York City is the center
of everything at Churros. It fuels the creativity,
energizes and frames the brand’s point of view.



















Design + Typography + Campaign + Art Direction + Digital Design + Branding + Brand Social Content +  Design + Typography + Campaign + Art Direction + Digital Design + Branding + Brand Social Content  +  Design + Typography + Campaign + Art Direction + Digital Design + Branding + Brand Social Content + Design + Typography + Campaign + Art Direction + Digital Design + Branding + Brand Social Content   
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Based In New York City
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